Maserati Magazine (Il Tridente)
Put simply, Il Tridente reflects Maserati's global positioning: Excellence through Passion. The magazine speaks exclusively to affluent and well-traveled individuals and shares with them all that is unique and exciting within the Maserati world. Owners purchase more than just a premium, sporty car - they enter into a world that excites passion and spirit of adventure, a world which reinforces their own sense of style and individuality. The publication takes a highly visual approach, combining modern design, striking photography, and editorial that provides attitude and opinion. Il Tridente offers the highest production value and perfectly reflects the Maserati brand.
Published - 2X per year
Distribution - 50,000 Maserati owners worldwide
Median Age - 45
Male-Female - 70%-30
HHI - $250,000